The Way People Get Hired
Has Changed.
Has Your LinkedIn Profile Caught Up?
Companies don't wait for applications anymore. They pay $12,000+ a year for a single recruiter licence — and use it to search for exactly the person they need. If your profile isn't built for how they search, they'll never know you exist.
Find out if recruiters can actually find you. Free. 60 seconds.
Get Your Free Score
The Rules Changed. Most People Don't Know Yet.
A few years ago, the system was simple. You applied for a job, you got a call. That world is gone.
AI made it worse — not better. Candidates now apply to hundreds of roles in minutes, flooding recruiters with applications that aren't right for the job. So companies stopped relying on applications. They started searching. They pay $12,000+ per year for a single LinkedIn Recruiter licence — and they use it to find exactly who they need. They're not scrolling. They're running targeted searches by function, skill, industry, and system — building shortlists before a job ad ever goes live.
We're Bianca and Emma. Between us, we've spent 35 years running those exact searches. We built this tool because we kept seeing the same thing: brilliant professionals, completely invisible. Not because they weren't good enough — because their profiles weren't built for how hiring actually works now.
per year — that's what organisations pay for a single LinkedIn Recruiter licence. They're not browsing. They're running targeted searches to find exactly who they need.
is how long a recruiter spends scanning your profile before deciding to shortlist or skip. Your headline and the first three lines of your About do all the work.
more recruiter searches you appear in when your headline uses functional keywords instead of a job title. Same person. Completely different discoverability.
Are Recruiters Finding You — or Skipping Past You?
Paste your LinkedIn profile below and find out. You'll be scored on the same criteria recruiters use with their $12K+ search tool — in 60 seconds.
See gaps in your score? Keep scrolling — the Profile Rewrite tool fixes every one of them.
Here's what happens when recruiter logic meets your career history.
Building a Full Profile from a Resume
Tom Peterson
Senior Manager, Total Rewards at Vantage Group
Greater Sydney Area • 500+ connections
About
Experienced Total Rewards and People Analytics professional with 8+ years across compensation and benefits, workforce planning, and HR data analytics. Strong track record of delivering remuneration reviews, building reporting models, and supporting organisational change.
Currently leading the Total Rewards and People Analytics function at Vantage Group. Previously held consulting and in-house roles at a Big Four firm, a government agency, and a global IT services company.
Open to connecting with HR and reward professionals.
Experience
Senior Manager, Global Head of Total Rewards and People Analytics
Vantage Group • Feb 2025 – Present
- Leading global remuneration reviews and executive compensation benchmarking across 5 countries
- Building automated data models and dashboards for the HR function
- Managing salary increase modelling tools and pay review files
- Conducting executive benchmarking against market data
Lead, People Data Analytics & Total Rewards
StateServe NSW • Mar 2023 – Feb 2025
- Sole technical lead for enterprise restructure
- Building data tools for workforce planning and reporting
- Automated reporting processes
Senior Consultant, Reward and Recognition
Big Four Firm • Jan 2021 – Mar 2023
- Worked on enterprise-wide remuneration reviews
- Managed recognition platform
- Delivered ad-hoc analytics
Consultant, Remuneration and Benefits
Horizon Technology • Feb 2018 – Jan 2021
No description added
Business Analyst
Horizon Technology • Feb 2017 – Feb 2018
No description added
Skills
Education
Bachelor of Commerce (Accounting) — Macquarie University
Tom Peterson
Total Rewards | People Analytics | AI | Advanced Modelling | HR Data Analytics | Remuneration Modelling | Executive Remuneration | Compensation and Benefits
Greater Sydney Area • 500+ connections
About
I transform complex HR data into actionable Total Rewards, compensation, and workforce strategies. By bridging the gap between deep analytics and people strategy, I ensure organisations reward fairly, budget accurately, and optimise their workforce.
With extensive experience across compensation modelling, executive remuneration, and large-scale organisational redesign, I build the tools that turn subjective HR discussions into data-driven decisions. Whether leveraging advanced Excel, SQL, or AI, I create systems that eliminate manual errors and drive enterprise-wide efficiency.
Key Achievements:
• Architected dynamic salary increase modelling tools across 5 countries, delivering pay reviews of up to 12,000 employees with a ~$1.5B payroll base accurately under budget
• Directed the technical data stream for a $23M enterprise restructure, building standardised workforce planning tools that ensured 100% savings target achievement
• Designed multi-BU profit-sharing models and bespoke benchmarking AI tools, saving significant manual HR hours weekly
• Engineered a 5-tiered automated HR reporting model and executive dashboards, reducing manual reporting by up to 15 hours per week
Keywords: Total Rewards | People Analytics | Remuneration Modelling | Executive Compensation | Compensation & Benefits | Workforce Planning | Organisational Design | HR Data Analytics | Salary Benchmarking | AI | Advanced Modelling
Experience
Senior Manager, Global Head of Total Rewards and People Analytics
Vantage Group • Feb 2025 – Present
Led global remuneration reviews, executive compensation benchmarking, and people analytics across 5 countries. Responsible for bridging the gap between HR strategy and technical execution by building automated data models, AI-driven dashboards, and tailored reward frameworks.
Key: AI salary modelling tool across 5 countries • Automated benchmark matching for 36,000+ roles • Interactive dashboard tracking 9 HR metrics — 80% of executives reassessed talent ratings
Lead, People Data Analytics & Total Rewards
StateServe NSW • Mar 2023 – Feb 2025
Sole technical lead for a critical, government-mandated enterprise restructure. Built advanced data tools for workforce planning, reporting, and total rewards.
Key: $23M restructure delivered in 6 months • Succession planning automated — 5 weeks → 1 week • 10–15 hours saved weekly via self-service reporting
Senior Consultant, Reward and Recognition
Big Four Firm • Jan 2021 – Mar 2023
Primary Total Rewards data specialist for an enterprise-wide remuneration review across 12,000 employees and a ~$1.5B payroll base.
Key: Multi-BU profit-sharing model — Partner/C-suite approved • Recalibrated graduate pay ranges — exceeded 1,000+ hiring target • Cost-modelling influenced parental leave policy expansion
Skills
Education
Bachelor of Commerce (Accounting) — Macquarie University
Result: Appears in searches across 10 functional areas. Recruiter approaches within days of updating.
"I ended up with 2 job offers and a third pending. Funny how things work out."
"Not even finished with the course yet and I've already secured a second-round interview!"
The AI co-pilot gave me quick, actionable tips.
"More approaches in the last week from setting up my LinkedIn profile."
One interview, another this Friday, and one more screening too.
"I relied on your solutions in an interview and it blew my mind."
I've never felt this prepared, confident and positive.
Get Your Profile Built for How Hiring Works Now.
Your free assessment showed you where you're invisible. The Profile Rewrite tool fixes it — headline, About, every experience entry, rebuilt with the same logic recruiters use to search.
Get the Full Profile Rewrite — $89 AUDLess than a coffee a week for a month.
Access: You'll have 3 months access to the tool from the date of purchase.
Our Promise: If you haven't seen improvement in 3 months, you get a free 1-on-1 session with our team.
🎓 Free Weekly Onboarding Session Included
Worried you won't know how to use the tool? We've got you. Every week, Bianca and Emma run a live group onboarding session — a step-by-step walkthrough of exactly how to use the tool to get your best results. You'll never be left guessing.
- Instant access
- Weekly live onboarding with Bianca & Emma
- 30–45 minutes to a complete profile
- Credited toward the full program
- Use as many times as you need
You Didn't Used to Need a LinkedIn Profile to Get Hired.
Now You Do.
Five years ago, recruiters posted a job and picked from whoever applied. You didn't need LinkedIn to do anything except exist. That system is broken now — too many applications, too much AI-generated noise, too many candidates that aren't right for the role.
So companies flipped the model. They stopped waiting for applications. They started going out and finding the people they actually want — using LinkedIn's Recruiter search tool. They type in functional keywords, filter by skill, industry, and location, and build shortlists of people who never even applied.
Here's the part most people don't realise: your headline isn't a job title. It's a search engine. If it just says "Head of Finance at Acme Corp," you appear in one search. But your role might be described five different ways at five different companies — and you're invisible in all of those.
Your experience section proves your seniority. Your headline's job is to get you found.
Four Steps. 30 Minutes.
A Profile Built for How Hiring Actually Works Now.
You don't need to understand LinkedIn Recruiter. You just answer a few questions — the tool does the rest.
See How Recruiters Actually Search for You
Most people have never seen the inside of a $12K+ LinkedIn Recruiter licence. We show you exactly what recruiters type, how filters narrow results, and where your profile falls short. You'll see the specific keyword gaps keeping you out of search results right now.
You'll understand exactly why you're not showing up.
Get the Functional Keywords That Make You Findable
Upload your CV and the tool maps your experience against the functional terms recruiters actually type. Not your job title — the 5–8 different ways your type of work is described across companies and industries. These are the words that make you visible.
You stop appearing in 1 search and start appearing in 10.
Your Complete Profile — Written for You
This is the big one. The tool writes your entire LinkedIn profile — headline, About, every experience section — labelled so you can copy and paste straight in. Your headline becomes a search strategy loaded with functional keywords. Your About leads with a hook, backs it with quantified proof, and closes with a keyword block the algorithm uses to index you.
A complete, recruiter-optimised profile ready to paste into LinkedIn. No writing. No guessing. Done.
Proof It Worked
Your new profile gets scored against the same Recruiter Logic standards: Headline Logic, Keyword Alignment, and the 6-Second Scan. You see the before and after — the exact improvement in your discoverability.
You don't have to trust us. You can see the numbers.
"Fully prepared for 5 rounds of interviews and landed the job — negotiating a higher salary than expected."
"The tool saved me tons of time. I could focus on the 'What' and the 'Why' instead of getting stuck on the output."
"People and Purpose helped me secure a life-changing dream role, one I didn't even know existed."
"Practical, high-impact tools — from crafting a resume that speaks to the roles I'm targeting, to optimising my LinkedIn for visibility."
Every Section of Your Profile Gets a Job to Do.
Your profile wasn't built for how hiring works now. Here's what each section looks like when it's built for how recruiters actually search.
Your Headline
Right now it probably says your job title and company — one search term. That's all a recruiter will find you for. After? It's loaded with 5–8 functional keywords — the actual terms recruiters type into their $12K+ search tool. Same person, found in 10x more searches.
One job title → dozens of search terms.
Your About Section
If yours starts with "results-driven professional" — you sound like 10 million other profiles and a recruiter scrolls past in under 6 seconds. After? It opens with a hook that stops them mid-search, backs it with quantified proof, and closes with a keyword block the algorithm needs to index you properly.
Generic → the profile that converts views into conversations.
Your Experience
Most profiles list responsibilities. Recruiters don't care what you were responsible for — they care what you delivered. After? Every role leads with impact and the keywords that match their search filters.
A wall of duties → proof you deliver.
Your Skills
LinkedIn lets you add 50 skills. Most people have 3–5 random ones. After? They're organised into Industry, Functional, and Technical layers — covering the three dimensions recruiters actually filter by when they're building shortlists.
3 random skills → 3 search dimensions.
Every change is designed around one thing: how recruiters actually search LinkedIn right now. Not how it worked five years ago. Not templates. Not guesswork. Recruiter Logic.
What's Included
Instant access. Use as many times as you need — for different roles, industries, or career pivots.
- A visibility audit of your current profile scored against recruiter search criteria
- A personalised keyword strategy built from your CV and your answers
- A complete LinkedIn profile — headline, About section, and every experience entry — written and formatted for you to copy and paste
- Alternative headline options with strategic reasoning for each
- Your skills organised into Industry, Functional, and Technical clusters for maximum search visibility
- A post-optimisation Visibility Score so you can see exactly how much your discoverability has improved
- Weekly live onboarding session with Bianca & Emma — a step-by-step group walkthrough so you know exactly how to use the tool and get your best results
Profile audit with a recruiter: $250+
LinkedIn profile rewrite service: $300–500
Weekly live onboarding session: $150
Launch price — increases as new features are added. Lock in today's rate.
Get the Full Profile Rewrite — $89 AUDAccess: You'll have 3 months access to the tool from the date of purchase.
Our Promise: If you haven't seen improvement in 3 months, you get a free 1-on-1 session with our team.
- Instant access
- Weekly live onboarding with Bianca & Emma
- Unlimited use
- Credited toward full program
"Within 2 weeks I was offered an amazing opportunity. They understood my urgency and moved fast."
"I can't stop raving about your services and have recommended you to multiple people."
"I've formally accepted an offer. I'm eternally grateful for all the support, encouragement and coaching."
- Instant access
- Weekly live onboarding with Bianca & Emma
- Credited toward program
- Unlimited use
You Wake Up to a Message From a Recruiter About Your Dream Role.
Not a connection request from someone selling something. Not a generic "are you open to opportunities?" An actual recruiter, reaching out about a specific role — because your profile showed up in their search for exactly what you do.
Imagine being approached for roles you didn't even have to apply for. The right roles. The kind of work you actually want to be doing. Because your profile is set up so recruiters searching for that skill set, that seniority, that industry — find you first.
That's not a fantasy — it's what happens when your profile speaks the language recruiters are actually searching in. The experience was always there. The only thing that changed was how visible it was.
This is what it looks like when recruiters come to you.
We Built This Because We Couldn't Help Everyone 1-on-1.
As recruiters, we see hundreds of profiles a week. Most of them are invisible — not because the person isn't good enough, but because their profile isn't built for how search actually works.
We used to fix this in coaching sessions. But we can't sit with everyone. So we took the exact methodology we use when we search for candidates — and turned it into a tool you can use yourself, right now, for $89.
It's about putting the power back in your hands.
- ✓ You have experience but your LinkedIn profile isn't getting you found by recruiters
- ✓ You've filled in your profile but you're not getting inbound approaches
- ✓ You know your profile needs work but you don't know where to start
- ✓ You've been putting it off because rewriting a whole profile feels overwhelming
- ✓ You're pivoting into a new industry or function and need your profile to reflect where you're going
- ✓ You want a profile that works for you 24/7 — even when you're not actively job searching
- ✗ You're already being constantly approached by recruiters for your dream role
- ✗ You're retired and not looking to be found professionally
- ✗ You're happy with your current visibility and don't need to appear in more recruiter searches
Is this a template or does it actually write my LinkedIn profile?
It writes it. Upload your CV, answer targeted questions, and the tool generates your full profile — headline, About section, every experience entry — labelled by LinkedIn field so you know exactly where to paste it.
Will this work for my industry?
Yes. The tool adapts to your specific experience, industry, and the functional terms recruiters use in your field.
What if I already have a LinkedIn profile?
The tool starts with a Profile Health Check that audits your existing profile against recruiter search criteria before rebuilding.
What if I'm not tech-savvy — will I be able to use the tool?
Absolutely. Every purchase includes access to our free weekly live onboarding session, run by Bianca and Emma personally. It's a step-by-step group walkthrough where we show you exactly how to use the tool, answer your questions in real time, and make sure you leave confident. If you can copy and paste, you can do this — and we'll be right there with you.
What happens to the $89 if I join the full program later?
It's fully credited toward your enrolment in the People & Purpose Program — you're not paying twice.
How long does it take?
Instant access after purchase. Most people have their complete optimised profile within 30–45 minutes.
What if it doesn't work for me?
If you haven't seen improvement in your LinkedIn visibility within 3 months, we'll give you a free 1-on-1 session with one of our recruitment specialists to personally review and optimise your profile. We stand behind the tool.
Stop Being Invisible to Recruiters.
Profile audit with a recruiter: $250+
LinkedIn profile rewrite service: $300–500
Weekly live onboarding session: $150
Our Promise: If you haven't seen improvement in 3 months, you get a free 1-on-1 session with our team.
